Reshaping residential intrusion prevention business model

Securewatch 24 (SW24) is entering into the US residential intrusion market with a twist to conventional wisdom — no long-term monitoring contract, a move that will add convenience and portability for its customers. Customers will not be asked to sign a long-term contract; instead, the company said customers can select from several lifestyle intrusion packages, own their wireless equipment outright and move it when they want to, as long as they pay a fee upfront that covers installation and other costs. Monitoring is month-to-month.

"We are turning the conventional residential security model on its head in favor of a more customer-friendly model," said Jay Stuck, VP of Sales and CMO. "Lifestyle security sales positioning is opening up a huge potential consumer...more