3VR
Joe Boissy, CMO 3VR, the video intelligence company,
announced the addition of CMO Joe Boissy to the company's leadership team.
Boissy joins 3VR from IBM where he was director of go-to-market strategy and
industry marketing for WebSphere enterprise software. Boissy, with more than 20
years of technology marketing experience, previously served as VP of worldwide
marketing for ILOG, a supplier of business rule management systems, where he
guided the company on a double-digit growth path resulting in an acquisition by
IBM in July 2008. Prior to ILOG Boissy ran product marketing and product
management at SunGard Trading and Risk and at Infinity Financial Technology,
which was acquired by SunGard in 1997. He began his career at Paris-based
Diagram Financial Software, now part of Thomson Reuters.
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